Entrepreneur in Residence (EIR), a position held by an experienced entrepreneur and a leader who is willing and able to mold young students into thriving, motivated business owners. Today college graduates leave their respective universities and enter a world of 16.7% unemployment, roughly 8% higher than the national average. Self-starters are needed more today than ever before.

The Richard M. and Helen DeVos Center for Entrepreneurship & Innovation (CEI) at Grand Valley State University views the position of Entrepreneur in Residence as a pivotal educational tool for their students.

A part of GVSU’s Seidman College of Business, CEI focuses on supporting entrepreneurship. Entrepreneurs in Residence will aid the center as it reviews business plans and coaches entrepreneurs, as well as help build its programming. With the help of residents the CEI can turn the the center into the primary location where entrepreneurs can find answers and receive direction and guidance at the university level.

Rachel Berkal is a Michigan native, University of Michigan alumna, and experienced business leader who has built her career at the intersection of corporate America and entrepreneurship. She began her professional journey at retail giants Target and Meijer, where she gained expertise in operations, strategy, and leadership.

Driven by a passion for innovation and problem-solving, Rachel left the corporate world to launch Vetr Health, where she now serves as Chief Operating Officer. Vetr Health is a tech-enabled, in-home veterinary care company that combines clinical services, diagnostics, and proprietary software to improve access and affordability for pet parents while creating sustainable careers for veterinary professionals.

Rachel also serves as an Entrepreneur in Residence at the Michigan State University Research Foundation, where she mentors emerging founders and supports the growth of Michigan’s startup ecosystem. She is excited to bring that experience to Grand Valley and dive in with the Lakers to inspire and support the next generation of entrepreneurs.

Outside of work, Rachel is a cycling instructor in Grand Rapids and a proud dog mom to Penny Lane and Russell.

You can get in touch with Rachel at [email protected] or through her Calendly

Jill Hinton Wolfe is an entrepreneur, writer, community builder, and U.S. Army veteran. She is the founder of Outdoor Book Club, a media and community company built around books, outdoor life, and connection, and serves as Grand Valley State University’s Entrepreneur in Residence: Alumni Catalyst.

A longtime member of the GVSU community, Jill also serves on the board of the Richard M. and Helen DeVos Center for Entrepreneurship & Innovation. She previously founded and led GVSU’s Military and Veterans Resource Center and served as CEI’s Veteran Entrepreneur in Residence.

Jill earned her bachelor’s degree in Advertising and Public Relations (‘01) and her master’s degree in Social Innovation (‘24) from GVSU. Her work centers on building meaningful communities, connecting people and ideas, and helping others turn experience into purpose and possibility.

You can get in touch with Jill at [email protected] or through the interest form.